About Me

Bio

I've honed my skills in understanding user needs and translating them into compelling interfaces. My design journey is fueled by a love for problem-solving and a commitment to user-centered principles. Whether sketching wireframes, crafting prototypes, or conducting user research, my goal is to deliver solutions that resonate with users and drive business success.

My Process

Discover & Define
1
Ideate & Prototype
2
Test & Analyse
3
Learn & Refine
4

Capabilities

Strategy

Research and Insight
Usability TestingI
Information Architecture
Design Strategy
Journey Mapping
Stakeholder Collaboration
UX Audits

Digital Design

Wireframing
High-Fidelity UI Design
Prototyping
Design Systems
Accessibility

Brand Design

Visual Identity
Marketing Collateral

Website Design
Micro Copywriting

Iv'e Crossed Paths With

Industies & Solutions

Automotive, Transportation, Fintech, Saas, Wellness,
ERP Solutions, Retail, Logistics and Education.

Brands

Wendy's, Spark NZ, Fletcher Construction, Hikotron, GIB, New Shoots, Hirepool, Atomic, AMPM, Barbershop Co, homes.co.nz, Invisible Urban, Health Now, Take a Breath, Ovie, Equitask, Motorfy, Anteup, Neighbourly, Ecostore