Take a Breath

Case study

Project info

The Take a Breath app is a digital platform designed to address stress and anxiety management in high-risk industry sectors such as farming, construction, law, and health. The app aims to provide accessible and effective solutions to help individuals better manage their stress levels through short, succinct educational videos and quizzes.

To further engage users and promote consistent stress and anxiety management, "Take a Breath" designed a 7-day challenge centered around tracking breathing habits. The challenge aimed to encourage users to incorporate mindful breathing exercises into their daily routines and observe the positive impact on their mental health. The challenge involved setting reminders for a 60-second breathing reset exercise at preferred intervals throughout the day.

The exercise was designed to be brief, allowing users to easily fit it into their busy schedules. On the last day of the challenge, users were prompted to retake the mental health and anxiety assessment quiz they completed on Day 1. By comparing the results with the initial assessment, users could gain insights into their progress over the past week. The app provided personalized feedback based on the changes observed and highlighted areas of improvement.

The 7-day breathing habit challenge proved to be a successful component of the "Take a Breath" app. Users appreciated the simplicity and effectiveness of the breathing exercises and found the challenge structure motivating. By cultivating a habit of mindful breathing, users gained practical tools to manage stress and anxiety effectively, leading to improved mental well-being and overall quality of life.

The 7 Day Challenge

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

The premium subscription offers enhanced features and exclusive content, further enriching the stress management experience for users who wish to deepen their commitment to mental well-being.

To ensure clarity and transparency, the premium content offering is presented to users in a straightforward manner. A dedicated section within the app highlights the additional benefits of subscribing to the premium tier. It clearly outlines the features that users will gain access to, such as advanced "Breathe Pods," expanded "Learning Modules," and personalized stress management insights.

The pathway to subscribing to premium content is designed to be easily accessible and user-friendly. The app presents a prominent and unobtrusive upgrade option for users who express interest in exploring the enhanced features. Users can access this option from their account settings or within specific premium content sections.

To provide users with a risk-free opportunity to experience the added value of premium content, the app offers a free trial period. During this trial period, users can explore the premium features and decide whether the upgrade aligns with their stress management needs and preferences.

A Clear Subscription Pathway

No items found.
No items found.
No items found.

The "Take a Breath" app offers a comprehensive approach to stress management through its "Breathe Pods" and "Learning Modules." These features are designed to address the multifaceted nature of stress, providing users with both practical tools and educational resources to enhance their well-being.

Breathe Pods: This feature offers a series of curated audio sessions that delve into the science and psychology of stress, focusing on the relationship between breathing and mental health. By exploring various aspects of modern-day pressures—such as work-related stress, family responsibilities, and financial burdens—users are equipped with evidence-based breathing techniques that promote resilience and overall mental well-being. The ever-expanding library of "Breathe Pods" encourages users to regularly engage with the content, fostering a long-term commitment to managing stress.

Learning Modules: These structured modules provide users with a deep understanding of stress and anxiety, specifically tailored to high-risk industries. The modules include succinct, engaging videos created in collaboration with expert instructors, psychologists, and industry professionals. To reinforce learning, short quizzes are integrated within each module, allowing users to assess their understanding and receive immediate feedback. The learning process is further supported by summaries that encapsulate key takeaways, helping users transform knowledge into actionable stress management skills.

Together, "Breathe Pods" and "Learning Modules" empower users to take a proactive approach to their mental health, providing both the tools and knowledge needed to effectively manage stress and anxiety.

A Holistic Approach to Stress Management

No items found.
No items found.
No items found.

No items found.
No items found.
No items found.